Suzuki Ravi Price Increased Despite Discontinuation
Pak Suzuki Motor Company Ltd (PSMCL) has once again surprised customers by raising the price of Suzuki Ravi. The company increased the price by Rs. 100,000, setting the new ex-factory rate at Rs. 2.075 million compared to the earlier Rs. 1.975 million.
The notification about this price increase was issued to all authorized dealers through a circular on Wednesday. Customers and dealers both find this step unusual, as the vehicle’s production has already been officially discontinued. Check PM Loan Scheme 2025.
Why is the Price Rising for a Discontinued Model?
The main reason behind this price adjustment seems to be the demand from customers who booked the vehicle earlier. Although no new units of the Suzuki Ravi are being produced, buyers who had already placed their orders are still receiving deliveries.
According to the Pakistan Automotive Manufacturers Association (PAMA), the production of Suzuki Ravi was zero in July and August 2025. However, 930 units were sold during the same period, all of them coming from older bookings.
This shows that the company wants to adjust pricing for pending orders, even though the vehicle is no longer part of the production line.
History of Discontinuation Decisions
Earlier this year in March 2025, Pak Suzuki announced its decision to discontinue the Suzuki Ravi and Suzuki WagonR by mid-2025. This was not the first time the company discontinued a popular model. In previous years, the company had also stopped production and bookings of the Suzuki Mehran and the Suzuki Bolan.
The move is part of the company’s strategy to shift its lineup towards more modern and fuel-efficient vehicles, while also focusing on upcoming models to replace outdated designs.
Suzuki Every Pick-Up – The Replacement Model
When announcing the discontinuation of the Ravi, the company also revealed that it would introduce the Suzuki Every pick-up as a replacement. The Suzuki Every is already a popular light commercial vehicle in several international markets.
The introduction of this model in Pakistan will likely target the same customer base that relied on the Ravi for small business and commercial needs. The new Every pick-up is expected to offer better features, improved fuel efficiency, and updated technology compared to the Ravi.
Impact on Customers and Dealers
The sudden increase in Ravi’s price has left many customers disappointed. Buyers who had booked the vehicle months ago now face higher payment requirements before they can receive delivery.
For dealers, the circular has created a challenge as well. They must explain to customers why a vehicle that is no longer in production is still getting a price hike. This situation highlights the broader issue of unpredictable pricing policies in the Pakistani automobile industry.
Why Suzuki Discontinued Ravi
The Suzuki Ravi was once a popular choice in the small pickup category, especially for small businesses, shopkeepers, and transporters. However, the model had become outdated over time. It lacked modern safety features, advanced technology, and fuel efficiency compared to newer competitors.
Pak Suzuki’s decision to phase out the Ravi aligns with its strategy to bring in new models that can meet global standards and provide a better driving experience.
Key Details at a Glance
- New Suzuki Ravi Price (Ex-Factory): Rs. 2,075,000
- Previous Price: Rs. 1,975,000
- Production Status: Discontinued since July 2025
- Units Sold (July–August 2025): 930 (from old bookings)
- Replacement Model: Suzuki Every pick-up
- Reason for Discontinuation: Outdated design and technology
Final Thoughts
The price increase of a discontinued vehicle like the Suzuki Ravi shows the unique challenges of Pakistan’s automobile market. While the model is no longer in production, customer demand through earlier bookings has kept it in circulation.
With the upcoming launch of the Suzuki Every pick-up, Pak Suzuki aims to fill the gap left by the Ravi and provide small business owners with a modern alternative. However, the recent price hike may affect the trust of customers who expected stable pricing for a discontinued product.
FAQs
1. What is the new price of Suzuki Ravi in 2025?
The new ex-factory price of Suzuki Ravi is Rs. 2.075 million.
2. Is Suzuki Ravi still being produced?
No. Production stopped in July 2025, but older bookings are still being delivered.
3. Why did Suzuki increase the price of Ravi after discontinuation?
The increase applies to units from earlier bookings, possibly due to rising costs and pricing adjustments.
4. What will replace Suzuki Ravi in Pakistan?
Pak Suzuki will replace the Ravi with the Suzuki Every pick-up, offering more modern features.
5. How many units of Ravi were sold in 2025 after discontinuation?
According to PAMA, 930 units were sold in July and August 2025, all from earlier bookings.
